Spontaneity rules

About

A perpetually curious and creative problem-solver, driven by pragmatism and empathy.

 
 
 

My story


I am the CEO and Founder of Curizar, a brand marketing agency dedicated to empowering small business brands. At Curizar, we blend strategic insight with exceptional design to fuel growth, crafting bold identities, engaging campaigns, and visually stunning websites—all designed to deliver measurable results.

I also volunteer as a UX/UI Mentor for a University of Minnesota student, guiding career success with a focus on portfolio building, personal branding, job search strategies, and interview preparation. My support includes hands-on project feedback and networking guidance to build confidence for industry entry.

Recently, I was an Experience Designer at U.S. Bank, leading UI design for a cross-platform native mobile app in the partner credit card space. My background also includes a role as a part-time UX/UI Design Mentor at Springboard, where I mentored aspiring designers. 

I’ve also held positions as a Senior UX/UI Designer at Xcel Energy and Thrivent, where I developed flagship web experiences that made a lasting impact.

At Ameriprise, as a Product Designer, I contributed to a cross-platform mobile app in an agile environment, led a responsive website redesign for Riversource, and developed a design system for Columbia Threadneedle's investment platform.

Additionally, I worked at Hot Dish Advertising, creating user-centric, lead-generating websites for franchise brands, and supported large-scale brand marketing initiatives over five years at Optum, a Fortune 6 healthcare innovation company.

My qualifications are grounded in a Bachelor of Fine Arts in Graphic Design from the University of Wisconsin-Stout.

 

Interested in chatting?