Wow Wow Lemonade
A revamped landing page improved franchise appeal through better branding and usability
Overview
The new landing page revitalized franchise appeal with stronger branding, clear messaging, and an engaging design.
Enhanced usability, mobile responsiveness, and SEO optimization made it easier to attract, inform, and convert high-quality leads.
INDUSTRIES
Fast-casual & Specialty Beverage
Franchising
ROLE
Senior UX/UI Designer
DISCIPLINES
UX / UI
Brand Identity
TIMELINE
November 2019
TOOLS
Sketch
InVision
A Sour Beginning
The franchise opportunity for Wow Wow Lemonade should have been irresistible, a chance to join a community-driven, health-conscious brand making handcrafted lemonade from fresh lemons. But the reality was anything but sweet.
The landing page meant to attract new franchise owners was falling flat. It wasn’t just underperforming; it was actively driving potential leads away.
Leads were sparse and low-quality.
The page had no SEO/SEM strategy and lacked a clear content hierarchy.
The branding felt cold and generic, disconnected from the vibrant consumer website.
Worst of all, it was neither user-friendly nor responsive.
Instead of showcasing the zest and charm of the brand, the page left a bitter taste.
Squeezing Out the Potential
Something had to change. The team set out to design a new landing page, one that didn’t just inform but inspired.
We started by reimagining everything, from messaging to visuals, with one goal in mind: turning Wow Wow Lemonade into a dream opportunity for entrepreneurs. The new landing page needed to be:
Scannable, engaging, and mobile-responsive.
Optimized with targeted keywords and a thoughtful SEO/SEM strategy.
A perfect blend of vibrant branding and a compelling value proposition.
This wasn’t just about a website redesign; it was about creating a digital front door that captured the energy and community spirit of Wow Wow Lemonade.
Fresh Ideas Take Shape
The design process began with exploration. I developed three creative concepts for the internal team and client to review, each offering a unique approach to tie the franchise development side to the lively consumer-facing brand.
Vibrancy: Every concept embraced bold, energetic visuals to reflect the handcrafted, fresh feel of the lemonade.
Clarity: The value proposition was front and center, clear, compelling, and impossible to ignore.
Connection: The designs incorporated familiar branding elements, creating a seamless experience between the consumer and franchise sides of the business.
These concepts set the tone for a new landing page that would dazzle both visually and strategically.
A Zesty New Experience
The final landing page wasn’t just an improvement, it was a game-changer.
With a refreshed design, robust SEO/SEM efforts, and a clear value proposition, the page transformed into a powerful tool for attracting franchise owners. It was:
Visually appealing and mobile-responsive, ensuring a great experience on any device.
User-friendly and scannable, with a design that guided visitors to the information they cared about most.
Strategically optimized, making it easier for the right people to find and engage with the page.
The new landing page brought the Wow Wow Lemonade story to life, showing entrepreneurs why this franchise was the perfect blend of business opportunity and community spirit.
The Sweet Results
What started as a sterile, ineffective landing page turned into a vibrant, engaging experience that captured the heart of the brand. By combining thoughtful design with strategic execution, we turned the lemons of the old page into lemonade, fresh, exciting, and ready to inspire the next wave of Wow Wow franchise owners.