Problem

The previous landing page…

• Resulted in very few quality customer leads

• Offered no SEO/SEM strategy or content hierarchy 

• Featured out-of-the-box, sterile branding that didn’t tie back to the consumer website

• Wasn’t user-friendly or responsive

Solution

The landing page better informed potential franchise owners about the wonderful opportunity through targeted keywords, robust SEO/SEM efforts, a solid value proposition and enhanced, quality branding. In addition, the landing page is now easily scannable, much more user-friendly, visually appealing and mobile responsive. 

My role as a Senior UX/UI Designer

• Competitive Analysis

• Concept Development

• Visual Design

• Art Direction

Creative

Concept Development

Three different creative concepts were developed for the internal team and client to review. Each offered a unique approach on incorporating elements of the consumer side of the business into the franchise development side. The concepts were full of vibrancy, offered a strong design aesthetic, yet prominently featured the strong value proposition and potential of Wow Wow Lemonade.